Develop a markting communication plan for a healthy frozen snack.



Moqqi Foods BV

We make healthy eating for kids and parents with honestly healthy and truly delicious snacks.

Wat is de opdracht?

Moqqi is introducing a new category to the food market: healthy frozen snacks for kids that are ready to eat in 1 minute. Currently, consumers don’t look for snacks for their kids in the freezer isle and it will take a change in habits, a very good product and excelent marketing to attract customers Freezer space is evolving and consumer behaviors are changing but there is still a long way to go. Moqqi plans to launch its products in retailers early 2023 and plans to enter The Netherlands, France and Germany in the next 5 years. To enter the Belgium market Moqqi needs in depth information about the market, the culture and how to best reach its customers.

Welke ondersteuning kan er verwacht worden?

I am available to meet with the students 2x per month and we will share different materials with them. We can organize for them to come to the office once per month and we do the other session online.

Wil je graag aan deze uitdaging werken?

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Ben je student en wil je deze opdracht gebruiken in één van je vakken? Laat je gegevens na en voeg alvast het e-mailadres van de professor of assistent toe. Wij brengen jou in contact met de juiste persoon.

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